The Work.

Cross-border campaigns. Creator-led growth. Cultural translation in action.

Korean Beauty Brand

Korea → United States

Build organic brand awareness and drive top-of-funnel visibility for a Korean skincare brand targeting Gen Z consumers on TikTok and Instagram.

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Culture Launch

Asian Music Artist — US Debut

Southeast Asia → United States

Build Western streaming audience awareness and social platform presence ahead of a first US single release.

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Creator Engine

Asian Consumer Tech Brand

China → United States

Build brand awareness and drive purchase intent across Amazon and TikTok Shop for a gadget product launch.

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Podcast Visibility

Asian Media Executive — Podcast Visibility

Southeast Asia → United States

A senior media executive based in Southeast Asia with deep industry relationships and decades of cross-border experience was largely invisible in Western media circles. The goal: establish podcast visibility, build a Western audience, and position them as a go-to voice on Asian media, entertainment, and cross-cultural business — turning personal insight into a public platform that opened Western doors.

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B2B Podcast Launch

Asian Brand — B2B Podcast Strategy & Launch

Pan-Asia → United States

A Pan-Asian B2B brand in professional services needed a content-led strategy to open doors with Western enterprise clients, drive warm inbound leads, and build category authority in a market where they had zero name recognition. Podcast was identified as the highest-leverage channel for their audience — decision-makers who don't scroll TikTok but listen during commutes, flights, and between meetings.

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Personal Branding

Asia-Based Executive — LinkedIn & Investor Visibility

Pan-Asia → United States

A senior Asia-based executive managing a cross-border investment fund needed to build credibility and trust with accredited Western investors and qualified LPs. The fund had strong performance metrics but no Western-facing presence — relying on warm introductions and offline relationships that weren't scaling. The challenge: build a systematic, content-driven visibility engine that would generate qualified investor interest without cold outreach or paid ads.

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