What We Do
DTC brands win on TikTok when they treat creator marketing as infrastructure — a system that consistently produces authentic content, surfaces what works, and compounds over time. Not a campaign that launches and fades.
Nano and micro creators in your product category — posting authentic content that introduces your brand to audiences who are already pre-qualified buyers. The lowest CAC acquisition channel for most DTC brands.
Full TikTok Shop product listing, creator affiliate programme, and commission structure. Native in-app commerce with clean creator-level attribution — know exactly which creators drive revenue.
Creator-produced content designed for paid TikTok and Meta ads — authentic-looking creative that outperforms brand-produced content in click-through and conversion rate.
Take the organic creator content that is already converting and amplify it via Spark Ads — paying to scale what is already proven, not to test what might work.
Ongoing creator sourcing, outreach, briefing, tracking, and optimisation — running your creator programme as infrastructure, not a one-off campaign.
Weekly reporting on completion rate, saves, CTR, conversion rate, and CPA by creator and content format — the data that drives programme decisions rather than guesswork.
Why TikTok Is the Right Channel for DTC
DTC brands historically scaled on Meta ads — targeting specific demographics with direct response creative. That channel still works, but CPMs have risen significantly and audience targeting has been constrained by privacy changes. TikTok offers a different economic structure: content-quality-driven distribution that reaches audiences based on what they watch, not what database they are in.
For DTC brands, this means the barrier to discovery is content quality, not budget. A new brand with a genuinely compelling product and the right creator content can reach hundreds of thousands of potential customers in its first month — without the budget required to buy that reach on Meta. The acquisition cost per first purchase from creator seeding, when tracked through TikTok Shop affiliate, routinely outperforms Meta CAC for DTC brands in beauty, health, food, and lifestyle categories.
The compounding dynamic is what makes TikTok creator programmes strategically important for DTC brands beyond single-campaign economics. Every piece of authentic creator content is a permanent asset that continues to generate discovery over its lifetime. A library of 200 pieces of creator content produces ongoing organic reach that no paid campaign budget replicates.
Common Questions
TikTok is the highest-leverage discovery platform for DTC brands because the algorithm distributes content based on quality, not brand following size. A new DTC brand with zero followers can reach hundreds of thousands of potential customers if creator content resonates. TikTok Shop also provides native in-app commerce with affiliate attribution, making creator-to-revenue tracking clean and direct — which is critical for DTC brands optimising for CAC and ROAS.
TikTok Shop allows DTC brands to list products directly on TikTok, enabling in-app purchase without leaving the platform. Creator affiliate programmes let creators earn commission on sales they drive via their unique product links. For DTC brands, TikTok Shop solves the attribution problem: every sale driven by a creator is tracked and attributed to that specific creator. Commission rates for DTC products typically run 8–15% depending on margin and category.
For a new DTC brand with limited budget, the most efficient TikTok entry strategy is: (1) creator seeding to 15–25 nano creators in your product category — gifting-only, generating authentic content with minimal investment; (2) identify which content format and hook drives the most saves and comments; (3) activate 5–8 micro creators with brief structured around the winning format; (4) amplify the best performing micro content via Spark Ads. This sequence generates learning before committing to scale.