What We Do
TikTok is where Gen Z discovers skincare. Korean beauty brands with the right creator network and authentic UGC consistently win disproportionate market share. Here is how we build that.
20–50 nano and micro creators in #SkinTok and #BeautyTok posting authentic before/after and routine content with affiliate links.
We direct creator content for before/after skin transformation, routine integration, and ingredient education — the formats that convert in beauty.
We identify top-performing organic creator posts and run Spark Ads to scale reach and conversions while preserving the authentic creator feel.
For Korean skincare brands: cultural translation that makes K-beauty feel like a discovery, not an import — the #SkinTok positioning that Gen Z trusts.
Full TikTok Shop affiliate infrastructure — programme configuration, creator onboarding, commission structures, and ongoing relationship management.
Weekly dashboards: GMV, creator conversion rates, Spark Ads ROAS, and affiliate performance — with optimisation recommendations every cycle.
Why UGC Wins in Beauty
Beauty is the category where the gap between brand-produced advertising and authentic creator UGC is largest. Gen Z beauty consumers are trained to identify promotional content and discount it accordingly. They trust before/after skin content from someone who looks like them — not a brand-produced lifestyle ad from a model with perfect lighting.
The #SkinTok community is built on results. Viewers save posts showing visible skin transformation. They follow creators who share specific ingredient recommendations. They purchase when they trust both the creator and the product claim. This is exactly the environment where nano and micro creators — with smaller but highly engaged audiences — outperform mega influencers by a significant margin on conversion.
For K-beauty brands specifically, the cultural translation layer matters. US Gen Z does not aspire to look like Korean celebrities. They aspire to have great skin — and they will adopt any routine or product that credibly delivers visible results. The creator brief needs to lead with outcome, not origin.
Common Questions
UGC (user-generated content) for beauty brands is creator-produced content — reviews, before/after videos, routine demonstrations, ingredient breakdowns — posted by nano and micro creators on TikTok, Instagram, and YouTube. UGC outperforms brand-produced advertising for beauty products because audiences trust peer reviews over promotional content. For beauty brands, the most effective UGC formats are before/after skin transformation content, routine integration ("adding this to my PM routine"), and ingredient education posts.
Beauty brands use TikTok Shop by building a creator affiliate network — seeding products to 20–50 nano and micro creators in the #SkinTok and #BeautyTok niches who post authentic reviews with TikTok Shop affiliate links. When their audience purchases through the link, creators earn a commission. Brands benefit from authentic, high-trust content without upfront creator fees. Top-performing creator posts are then amplified with Spark Ads to extend reach while preserving the authentic content feel.
Beauty brands typically benefit from activating 20–50 nano (1K–10K followers) and micro (10K–100K followers) creators per campaign cycle. A wider network of smaller creators consistently outperforms a single celebrity endorsement for conversion and trust. Nano creators in the beauty space achieve engagement rates of 5–10%, versus 1–2% for mega influencers. The goal is authentic coverage across multiple creator voices, not a single polished brand spokesperson.