Categories We Serve
What We Do
We manage the entire UGC pipeline — from creator sourcing to performance reporting — so you can focus on the brand, not the operations.
We identify, vet, and approach nano and micro creators based on engagement quality, audience demographics, and authentic fit with your brand — not just follower count.
Creator briefing, content format strategy, and review cycles that preserve authenticity while meeting brand objectives. We give context, not scripts.
Full affiliate infrastructure — programme configuration, creator onboarding, commission structures, and ongoing creator relationship management.
We identify the highest-performing organic creator posts and run Spark Ads to amplify with paid reach — preserving the authentic feel while scaling conversions.
Multiple creators, multiple formats, multiple hooks — systematically testing what converts so we scale winners and cut losers fast.
Dashboards covering creator post performance, TikTok Shop GMV, affiliate conversion rates, and Spark Ads ROAS — every week, with clear optimisation recommendations.
Why TikTok UGC
TikTok's algorithm rewards content that generates genuine engagement — saves, shares, comments with sentiment, replays. Authentic creator UGC consistently outperforms brand-produced advertising on every one of these signals. The platform distributes content that feels real and witholds reach from content that feels promotional. This is structural, not accidental.
For consumer brands, this creates a clear strategic imperative: build a creator network that produces authentic content at scale. Not one creator with a million followers making a polished brand video — twenty creators with 20,000 followers each making content that their audiences genuinely watch, save, and act on.
That is what we build. And the operational infrastructure to manage 20–50 concurrent creator relationships — outreach, contracts, product shipping, content review, affiliate link management, Spark Ads — is where the actual value is created. Any brand can seed one creator. Very few can run a systematic programme that compounds month over month.
Common Questions
A TikTok UGC agency sources, activates, and manages nano and micro creators who produce authentic user-generated content for brands on TikTok. This includes creator seeding (sending products to creators who post organic reviews), TikTok Shop affiliate setup (creators earn commission on sales through their links), and Spark Ads (running paid promotion from top-performing creator posts). The goal is authentic, high-trust content that converts — not polished brand advertising.
UGC (user-generated content) and influencer marketing are related but distinct. UGC focuses on producing authentic creator-made content — often from nano and micro creators — that brands can use in paid media or organic distribution. Influencer marketing typically involves creators with larger audiences and more structured paid partnerships. On TikTok, the most effective approach combines both: UGC creator seeding generates organic content, and the top-performing posts are then amplified via Spark Ads.
Consumer brands typically activate 20–50 nano (1K–10K) and micro (10K–100K) creators per TikTok UGC campaign cycle. A wider network of smaller creators consistently outperforms a single large creator on total reach, engagement authenticity, and conversion rate. The most effective UGC programmes run as an ongoing monthly operation — continuously sourcing new creators, producing new content, and identifying top-performing posts for Spark Ads amplification.
Beauty and skincare, food and beverage, lifestyle accessories, and fashion consistently perform best for TikTok UGC programmes. Products with a strong visual result, a compelling before/after narrative, or genuine novelty value generate the highest organic creator engagement and conversion rates. For Asian brands specifically, products that bridge cultural discovery with familiar Western outcomes — Korean skincare, Asian sauces, Japanese functional drinks — perform exceptionally well.